Privacy Policy

Last updated: 2026

1. Introduction

Penta Suzuki ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and all applicable South African data protection legislation. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit pentasuzuki.co.za or contact us in any way.

By using our website or submitting an enquiry, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Penta Suzuki is an authorised Suzuki dealership and a member of the Penta Motor Group, operating from , , .

3. Information We Collect

We may collect the following categories of personal information:

• Full name
• Email address
• Telephone number
• Physical address
• Vehicle preferences, budget, and enquiry details
• Trade-in vehicle details (where provided)
• IP address, browser type, device information, and referring website (collected automatically when you visit our site)

We collect this information when you submit a contact form, request a test drive, enquire about a deal, or communicate with us directly.

4. How We Use Your Information

We use your personal information for the following purposes:

• Responding to your enquiries, requests, and complaints
• Arranging test drives, demonstrations, and service bookings
• Processing vehicle purchase and finance enquiries
• Conducting credit bureau enquiries in connection with vehicle finance applications. Such enquiries are soft enquiries that will not affect your credit score or be visible to third parties.
• Contacting you via email, telephone, or WhatsApp about your enquiry, our vehicles, services, and current offers (only where you have consented)
• Improving our website, services, and customer experience
• Complying with our legal and regulatory obligations
• Record-keeping and internal administration

5. Sharing Your Information

We may share your personal information with:

• Suzuki Auto South Africa (Pty) Ltd and its authorised dealer network, as required by our dealer agreement
• Penta Motor Group entities, for group reporting and lead management purposes
• Finance and insurance providers, where you have requested assistance with vehicle financing or insurance
• Service providers who assist us in operating our business (such as IT providers and lead management systems), subject to confidentiality obligations

We will not sell, rent, or lease your personal information to any third party for their own marketing purposes.

When we engage third-party service providers, we require them to handle your information in accordance with POPIA and to maintain appropriate security measures.

6. Cookies and Tracking Technologies

We use three categories of cookies:

Necessary cookies are always active and cannot be disabled. They are required for core site functionality, security, and form submissions.

Analytics cookies are only set after you provide consent. We use Google Tag Manager (which may load Google Analytics) and Microsoft Clarity to understand how visitors use our site and to improve its content and performance. These tools set cookies with names beginning with _ga, _gid, _gat, _cl, _clsk, and _clck.

Marketing cookies are only set after you provide consent. We use Meta (Facebook) Pixel and Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. We also store a first-party attribution cookie that records how you arrived at our site (for example, via a search, social media link, or advertisement). This attribution cookie is stored for up to 30 days. Marketing cookies include those prefixed _fbc, _fbp, and _gcl_.

Cookie consent

When you first visit our site, a cookie consent banner is displayed. Analytics and marketing cookies are not set before you provide consent. You can accept all categories, reject all, or manage your preferences by category. Your choice is stored for 12 months. You may update your preferences at any time by clicking "Cookie Preferences" in the footer. Withdrawing consent causes any cookies in that category to be immediately removed and the corresponding tracking tools to be disabled.

Other tracking technologies

We may also use web beacons or pixel tags as part of third-party analytics and marketing tools. These do not independently collect personally identifiable information but may be used in combination with cookies to measure user engagement.

You may configure your browser to block or delete cookies entirely, though this may limit certain functionality on our website.

7. Security

We implement reasonable technical and organisational security measures to protect your personal information against unauthorised access, disclosure, loss, or destruction. Sensitive data transmitted through our website is encrypted using SSL (Secure Socket Layer) technology.

While we take appropriate precautions, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

8. Your Rights Under POPIA

As a data subject, you have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate or incomplete information
• Request deletion of your information, subject to our legal retention obligations
• Object to the processing of your information for direct marketing purposes
• Lodge a complaint with the Information Regulator of South Africa (inforeg.org.za) if you believe your rights have been violated

To exercise any of these rights, please contact us using the details in Section 14 below.

9. Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Thereafter, it is securely destroyed or de-identified.

10. Children's Privacy

Our website is not intended for use by children under the age of 13, and we do not knowingly collect personally identifiable information from children under 13. If you believe a child has provided us with personal information, please contact us using the details in Section 14 and we will make reasonable efforts to delete that information from our records.

11. International Data Transfers

By visiting our website and providing your personal information, you understand and consent to your information being transferred to, stored, or processed in locations outside South Africa where necessary to deliver our services. We take appropriate steps to ensure that your information remains protected in accordance with POPIA wherever it is processed.

12. Third-Party Websites

Our website may contain links to third-party websites, including Suzuki Auto South Africa. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable legislation. We encourage you to review this page periodically. The date at the top of this page indicates when the policy was last updated.

14. Contact Us

For questions, access requests, correction requests, or complaints regarding your personal information, please contact our Information Officer:

Penta Suzuki | , , | Tel: | Website: pentasuzuki.co.za